The Century of the Self
This documentary is a good four hours. How we appeal to ideas of the self to control people is essentially the premise of the documentary. I like to find things that reaffirm my cynicism, apparently.
Part 2: http://youtu.be/q34M5jKlx_0
Part 3: http://youtu.be/xwRiYOWcYHk
Part 4: http://youtu.be/RqeMYjbNkaE